Privacy Policy

This Privacy Policy describes how your Personal Data is collected, used, and shared when you visit (the "Site") or make a purchase.

WHAT PERSONAL DATA WE COLLECT

When you visit the Site, we automatically collect certain data about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. As you browse the Site, we also collect data about the individual web pages or products that you view, websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected data as "Device Data".

We collect Device Data using the following technologies:

"Cookies" are data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable cookies, visit: http://www.allaboutcookies.org.
"Log files" track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
"Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect certain data from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this data as "Order Data".

When we refer to "Personal Data" in this Privacy Policy, we mean both Device Data and Order Data.

HOW WE USE YOUR PERSONAL DATA

We use the Order Data that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Data to: communicate with you; screen our orders for potential risk or fraud; and provide you with information and advertising relating to our products or services according to your preferences.

We use the collected Device Data (particularly your IP address) to screen for potential risk and fraud, and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We share your Personal Data with third parties to help us use your Personal Data as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Data at https://www.shopify.com/legal/privacy. Additionally, we use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Data at https://policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics at https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Data to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Data to provide you with targeted advertisements or marketing communications that may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") informational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

If you are a European resident, you have the right to access Personal Data we hold about you and to ask that your Personal Data be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident, note that we are processing your Personal Data in order to fulfill contracts we might have with you (for example if you make an order through the Site) or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your Personal Data may be transferred outside of Europe, including to Canada and the United States.

RETENTION PERIODS When you place an order through the Site, we will maintain your Order Data for our records unless and until you ask us to delete this information.

CHILDREN This Site is not intended for individuals under the age of 16.

CHANGES This Privacy Policy may be updated from time to time to reflect changes in how we handle data or for other operational, legal, or regulatory reasons.

CONTACT US If you would like to learn more about how we handle privacy or if you have questions or complaints, please email us at info@lilyrose.com or send a letter to the address below: